SeatGeek signs up third tennis partner

Tennis in the Land, a women’s tennis event in Cleveland, Ohio, has named SeatGeek as the ticketing partner for a new tennis-specific venue, Topnotch Stadium. The new temporary venue will host over 30 Women’s Tennis Association (WTA) matches as part of the summer’s event, which will be held between August 19-26 at the Nautica Waterfront …

Roger Federer fans rush to purchase tickets for final appearance, resale prices soar

Laver Cup tickets to see Roger Federer play tennis for the final time before he retires are being sold for thousands of pounds on resale sites.  The Swiss tennis player announced yesterday (Thursday) that he would be retiring after the event. The 20-time Grand Slam winner confirmed that the Laver Cup, which is due to …

SeatGeek becomes official ticket provider for San Diego Open

Ticketing platform SeatGeek has today (Wednesday) announced a new multi-year partnership with the San Diego Open. SeatGeek will become the official ticket provider for the tennis tournament, with organisers able to access products such as the backend technology platform, Unify.  The backend platform allows teams, theatres and arenas to create, sell and manage access to …

Serena Williams’ retirement announcement sparks ‘unprecedented’ US Open demand

Serena Williams has caused a tidal wave of ticket sales for the upcoming US Open, after writing in a piece for Vogue that she is planning to retire at some point after the tennis event.  The 23-time Grand Slam winner hinted in the fashion magazine that she is looking to end her tennis career soon, …

New booking system to entice tennis players

Break the Love, a social sports platform that allows groups to discover and book spaces to play tennis, has partnered with Wilson Sporting Goods.  The partnership will result in streamlining and subsidising the current permit system in New York City and allow tennis players to book permits directly on the Break the Love platform.  Break …

Wimbledon hikes women’s final ticket prices to match men’s 

Wimbledon fans will have to pay the same amount of money to watch the men’s and women’s singles finals for the first time in 31 years. A report from The Times outlines that in 2021, fans watching Australian Ash Barty’s win over Czech Karolina Pliskova had to pay £200 (€236/$271), while those watching the men’s …

Australian Open attendance capped at 50%

Attendance at the Australian Open tennis tournament, which gets underway in Melbourne next week, has been capped at 50% as part of new COVID-19 restrictions announced by the state government in Victoria. Ticket sales will be capped at 50% of attendance, where a session has not already sold to that level. All tickets purchased to …

AO Travel launches to offer travel and hospitality packages for tennis fans

Tennis Australia and hospitality company STH Australia have announced the launch of AO Travel, a partnership offering tennis fans the chance to experience high-end travel and hospitality for the sporting event. Through the AO Travel partnership, fans will be able to purchase travel options and experiences, with an initial focus on the Australian domestic market …