NASCAR and Kraft Analytics Group (KAGR), a technology and consulting services firm within sports and entertainment, have renewed their partnership which will also include a Request for Proposal (RFP) process to identify a best-in-class ticketing sales and fulfilment engine. The initiative will enhance the ticketing platform and contribute to a more enjoyable experience for NASCAR …
Tech Stack: Digital strategies, access and more…
Our weekly tech round-up from the world of ticketing and associated industries… Audience behaviour Jimmy’s Farm and Wildlife Park in the UK town of Ipswich has partnered with n-gage(.io) to development and implement a digital strategy to enhance the visitor experience, and gain valuable insights into audience behaviour. The technology company, based in the North East …
Tickets for NASCAR’s first street race to go on sale
NASCAR will release tickets today (Thursday) for the first-ever street race in the Cup Series, with fans also able to purchase tickets, hospitality and travel experiences through QuintEvents. The Chicago (pictured) Street Race will take place on July 1-2 next year, and two-day reserved ticket prices start at $465 (£408/€467). Two-day general admission prices start …
People on the move: AEG Presents, SXSW Sydney and more…
Neil Jones has officially joined AEG Presents as a senior ticketing manager after moving on from the Royal Opera House, where he had served as head of ticketing since 2018. Jones will work on ticketing for AEG Presents European Festivals such as British Summer Time, All Points East and Forward Festival. SXSW Sydney is set …
NASCAR appoints SeatGeek as official marketplace
NASCAR has agreed a wide-ranging partnership with SeatGeek following the success of the platform’s marketplace in lifting sales at this year’s Daytona 500. SeatGeek becomes the North American motorsport championship’s first-ever official ticket marketplace partner after it assisted Daytona organisers to increase sales by 29x year-on-year during February’s race. As an official partner of NASCAR, …
NASCAR at COTA NFTs set to drop
NASCAR fans will be able to celebrate the start of race week with the launch of NASCAR at COTA stadium series NFTs (non-fungible tokens), following successful NFT drops. The NFTs will be available from 12pm CST (5pm GMT) today (Monday). Speedway Motorsports, which owns a number of race tracks across the US, will launch the …
NASCAR launches Daytona 500 NFTs for ticket holders
Motorsport series NASCAR has partnered with Wax blockchain to launch an NFT (non-fungible token) collection, which celebrated yesterday (Sunday)’s Daytona 500 race. The NASCAR NFTs were free and only available to ticket holders for the US event. Organisers emailed around 25,000 NASCAR ticket holders to announce the launch, and provide details on how to download …
Daytona 500 announces SeatGeek link
Major US motorsport race Daytona 500 has established mobile-centric ticketing platform SeatGeek as its preferred ticket exchange partner. The iconic Daytona 500 is due to take place February 20 at Daytona International Speedway with hundreds of thousands of NASCAR and motorsport fans descending on the race track for petrol-fuelled action. Motorsport fans will be able …