There are many secrets to setting event ticket prices that can help you maximize ticket sales, but how do you know which ones you should use for your event? The truth is – you won’t know until you do some testing. Fortunately, it’s easy to run a variety of ticket pricing tests if you’re using …
Dynamic Ticket Pricing – Pros and Cons for Event Ticketing
Dynamic ticket pricing isn’t a new concept. Airlines have been using dynamic ticket pricing for years with a simple goal – to optimize the balance between earnings and capacity. That $300 plane ticket you bought may have cost the person in the seat next to you just $99. As consumers, we’ve grown to accept that’s …