Data-driven consultancy Data Culture Change, in partnership with Campaign for the Arts, has analysed data from the UK’s Department for Digital, Culture, Media and Sport (DCMS) which shows a slowdown in the upwards trajectory in post-pandemic arts attendances. In the three months from July to September 2022, the DCMS found that more adults in England …
Cost-of-living crisis reveals disparity among audiences
A recent survey conducted among 38 theatres across the UK has shown that the concerns and repercussions of the cost-of-living crisis are not spread evenly across audiences. Some 20% of theatre-goers that said they are more likely to purchase the best available seats said they expect their disposable income to reduce a lot, or have …
Cinema drawing in adults faster than theatre in post-pandemic environment
New analysis of data recently published by the UK’s Department for Digital, Culture, Media and Sport (DCMS) has shown that patrons are returning much faster to cinemas and exhibitions than live music shows and theatre productions. However, the data shows a positive trajectory in post-pandemic arts attendance by English adults. The analysis was undertaken and …
Former UK Theatre executive director launches data-driven consultancy
David Brownlee, the former UK Theatre executive director, has launched Data Culture Change, a data-driven consultancy to help the cultural sector maximise its use of data. Planned products for the new consultancy include catchment analysis, data-led reviews, big data analysis, bespoke consulting, sales review and training, product development and benchmarking. The consultancy began operating in …