Ticketing company Ticketek has claimed a world-first by integrating mobile tickets with COVID-19 check-in and vaccination status apps.
The TEG-owned company has partnered with the Victorian Government in Australia, which will see the state be able to use the check-in solution at Ticketek venues from Thursday. The Kennedy Oaks Day at Flemington Racecourse will be the first event to utilise the new system.
Users will be able to check-in to venues directly from their mobile ticket, and digital ticket technology from Ticketek means they will also be able to access and verify their vaccination status in just a few clicks on their mobile.
Live entertainment fans will do this through a deep-link into the Service Victoria App, verifying their check-in and vaccination status by switching between the Government app and their mobile ticket in one tap.
Victorians attending Thursday’s horse racing event will be able to check in and show proof of vaccination using the Service Victoria app, which will be linked to their digital Oaks Day ticket on their phone. This eliminates the need to scan a QR code on entry and helps to prevent crowding and queues.
Ticketek tested the new technology at the National Rugby League (NRL) Grand Final at Suncorp Stadium in Brisbane.
Minister for Government Services Danny Pearson said: “We’re making sure we have the best technology in place to get our fantastic events up and running again and make them run as smoothly as possible.
“Service Victoria have worked closely with Ticketek to make this system as secure as possible and we’re looking forward to rolling out this technology at other major events over summer.”
Geoff Jones, chief executive of Ticketek’s parent company TEG, said: “Ticketek is proud to support the Victorian Government in helping Victoria reopen using our Australian-built, world-first technology, which will allow fans to return faster and safer to venues to watch their favourite artists and sporting events. We are thrilled to help Victorians enjoy the magic of live sports and entertainment again.”
Cameron Hoy, managing director of Ticketek, added: “Innovation is at the heart of everything we do, and our team has consistently led the world in digital ticketing technology. We have transformed the ticket from just a means to gain access to venues into a rich communication platform to promote Covid-safe measures and enable other engagement opportunities for our partners.
“We are excited to be partnering with the Andrews Labour Government in their efforts to make the return of crowds as safe as possible.”
Hoy also told TheTicketingBusiness.com: “We are in the process of integrating with other states apps, all of which have very similar underlying architecture.
“From a solution design perspective, this is a ‘light lift’ integration and will roll out across the country as events re-commence in each state.”
Image: Ticketek