Live entertainment company Live Nation has targeted the Philippines market through a strategic acquisition of Music Management International (MMI).
The acquisition marks the launch of Live Nation Philippines, with MMI’s Rhiza Pascua taking on the role of managing director of the new venture.
MMI is a concert promoter in the Philippines and has promoted a number of sold-out concerts from international artists such as Madonna, Coldplay, U2, Harry Styles, Bruno Mars, Niall Horan, Dua Lipa and more.
According to ABS CBN, a Filipino news outlet, Roger Field, president of Live Nation Asia Pacific, said: “Rhiza is a formidable operator and has put the Philippines firmly on the global touring map. We have a long-standing and successful relationship with MMI, and the launch of Live Nation Philippines is the natural next step in our committed growth in the Asia-Pacific region.
“MMI adds another part to our network and our vision to deliver exceptional live entertainment experiences to music fans and more opportunities for artists to grow their audience across the world.”
Live Nation Philippines is here! Become a member at: https://t.co/coeunAxuJK pic.twitter.com/ZOqzw0qggB
— Live Nation PH (@livenationph) April 25, 2022
Pascua added: “Over the years, MMI has delivered industry-leading world-class services to attract the biggest and best talent to the Philippines.”
“Through the launch of Live Nations Philippines, the sky’s the limit, and we look forward to bringing even more of the globe’s biggest stars and connecting fans with the artists they love and the magic of live.”
Image: Samuel Regan-Asante on Unsplash