The Sporting News has partnered with ticket resale marketplace TicketSmarter to provide tickets for sporting events, concerts and theatre shows across the US and Canada.
Users of The Sporting News network will be able to purchase tickets related to the content they are reading through TicketSmarter integrations. The integrations will be live across The Sporting News’ web, mobile and distributive partners in the US and Canada.
TicketSmarter offers resale tickets to more than 125,000 events and has 48 million tickets for sale across its marketplace.
A portion from each transaction is donated to charitable organisations including St. Jude Children’s Research Hospital in Memphis, cancer charity the V Foundation, Quarterbacking Children’s Health Foundation and Coach to Cure MD, which aims to raise funds and raise awareness of muscular dystrophy.
Kerri Mattioli, senior vice-president of media and business development for The Sporting News, said: “We’re excited to welcome TicketSmarter as our official ticket partner for The Sporting News, offering our fans unique access to thousands of live events and experiences.
“At The Sporting News we believe in working with partners that deliver value for our audiences and have proven across many different verticals that we know how to build brands and drive transactions in a non-intrusive and contextual way.”
TicketSmarter chief executive Jeff Goodman added: “We believe that the future of ticketing is fast, easy and fan-centric. By partnering with The Sporting News, we are integrating TicketSmarter into the fabric of their platforms, helping to grow our brand and offer their enthusiastic fan base with contextual access to our direct and secondary resale marketplace to experience the power and excitement of live events.”
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