Sir Elton John is set to entertain fans at BST Hyde Park this Friday, with the added power of augmented reality in partnership with telecommunications giant, Vodafone.
As part of his Farewell Yellow Brick Road Tour, Sir Elton will perform one of his most iconic songs at the festival, ‘I’m Still Standing’, to pay tribute to the NHS and other frontline workers throughout the pandemic.
The London event will be the first BST Hyde Park to take place in three years, and will utilise AR technology to bring Sir Elton closer to the fans. Time-synced 3D imagery will tell the story of the unrelenting support from key workers during the pandemic and the nation’s resilience. A miniature Elton John (pictured) will also be brought to life through AR.
Fans will need to download the ‘Elton John x Vodafone’ app, then point their phone camera at the stage throughout the performance in order to enjoy the experience. The app is available to download on iOS and Android from today (Monday).
Vodafone and Sir Elton are also running a prize draw to offer NHS workers the chance to win exclusive ticket access to the sold-out show.
Max Taylor, consumer director, Vodafone UK, said: “We’re thanking NHS and frontline workers for their efforts over the last two years with a technology tribute to them that will come to life in Elton John’s iconic song, I’m Still Standing. We’re excited to be back at festivals this summer, helping music fans feel more connected to performances than ever before.”
Sir Elton added: “The return of live music is such a special moment for me – and I’m sure for many people and it’s so important that we take a moment to thank those who made it possible.
“‘I’m Still Standing’ is all about enduring the bad times and bouncing back even stronger, and I’m delighted to be able to dedicate this performance to all those people who have helped us do that as a nation.
“I’ve always looked to push the boundaries through my performances, and I’m so excited to be working with Vodafone to take things to the next level once again.”
Image: Vodafone