Switzerland’s Paléo Festival is offering digital tickets for the first time in 2022 after teaming up with mobile ticketing solution Tixngo.
The partnership will see the biggest open-air festival in Switzerland securely deliver 189,000 digital tickets through a new Paléo-branded ticket wallet, powered by Tixngo, a division of Secutix.
The solution helps tackle fraud by creating a unique, encrypted and fully traceable ticket for smartphones that is verified, removing the risk of counterfeit tickets. It also allows those attending the Nyon-based festival to easily control their tickets as they can securely download, transfer, keep, or assign a ticket to a guest at any point through the wallet.
Paléo Festival, which began earlier this week and runs until July 24, returns in 2022 after a three-year absence due to pandemic restrictions. Headliners include Sting, Kiss and Rag N Bone Man.
A Paléo spokesperson said: “Despite being the biggest outdoor festival in Switzerland, at its core Paléo is more like a family, taking care to ensure that all their visitors have the best festival experience.
“The new ticketing solution is helping to achieve this as visitors are being reached through push notifications within the app. As only digital tickets have been distributed, everyone received the messages before the event and continue to do so during it. In addition, questionnaires will be shared to give a voice to the crowd and make sure that Paléo is not just one festival people visit, but that it feels like their own festival which they can help shape for future years.
“By digitalising its audience, the new wallet will allow Paléo to become increasingly data-led, providing it with deeper insights into the behaviour of its visitors. Ultimately, it will help the festival organisers connect better with their audiences through data collection and communication within the wallet.”
Organisers said digital tickets are also making this year’s festival more environmentally friendly. Paléo’s ambition is to reduce their carbon footprint by 25% in time for their 50th festival, in 2028.
David Franklin, ticket manager of the Paléo Festival, said: “We have worked hard in the last two years to create the best comeback after the pandemic.
“The partnership with Tixngo fits our plan on many different levels as it helps us to reduce our impact on the environment, makes our festival more secure, and connects us even closer with the Paléo family. This is an important step to future proofing the festival.”
Frédéric Longatte, chief executive of Secutix, added: “We are delighted to be part of one of the most iconic events in Switzerland. Our parent company ELCA has worked with Paléo for over 20 years, constantly evolving the offering with new technologies to meet the changing needs of festival audiences.
“Today, our Tixngo technology is helping David and his team get closer to fans, understand them better and ultimately improve the fan experience. This year’s festival is proving to be more sustainable, secure, and spectacular than ever before.”
Image: Paléo Festival – Serge-Alain Simasotchi / Supplied by Secutix