Ticketmaster has expanded its presence in Asia through the acquisition of Thai Ticket Major (TTM), which is headquartered in Bangkok.
The acquisition is expected to be completed in Q3, subject to customary closing conditions being satisfied.
Ticketmaster has made the move as it believes that live entertainment markets across all major genres like music, sports, theatre and family events, are thriving in the Asia market.
The Live Nation-owned ticketing company has previously expanded in Asia, through the establishment of Ticketmaster Taiwan and Singapore in 2020.
TTM’s current managing director Komkrit Sirirat will continue to lead the local team at the company, which was founded by Tero Entertainment in 1999.
Earlier this month, Live Nation also acquired Tero’s concerts and entertainment division.
Mark Yovich, president of Ticketmaster, said: “Thailand’s live entertainment industry has seen immense growth over the past few years. As we join with Thai Ticket Major, Ticketmaster will enhance the nation’s ticketing experience, bringing event organisers, venues and fans across the country an unrivalled level of service and experience.”
Thai Ticket Major shareholder Brian Marcar, managing director of Tero Entertainment, said: “Delivering a market leading ticketing solution has been at the heart of TTM for the last 23 years, so it was the natural next step for us to join the world’s leading ticketing company, Ticketmaster.
“Being part of Ticketmaster gives us the opportunity to elevate our ticketing solutions for Thailand’s premier venues and event creators as this market grows into one of the world’s premier live entertainment destinations.”
Vicha Poolvaraluck, chairman, Major Cineplex Group, added: “s a long-term shareholder, over the last two decades we’ve worked extremely hard to build Thai Ticket Major with Tero Entertainment.
“Throughout this period, we’ve seen immense growth and today we stand very proud as we enter this new chapter with Ticketmaster which will enable us to elevate the business to the next level and continue to provide fans across Asia with the best ticketing technology and service.”