Wales Rugby, British & Irish Lions and Ospreys player George North has joined Seat Unique as a brand ambassador and investor.
North will sit alongside fellow rugby legends Sam Warburton and Sir Clive Woodward as a representative of the Seat Unique brand.
Seat Unique will work alongside the Wales player to make official hospitality and premium tickets available to more fans.
North currently holds the highest number of international tries for an active player and is the second highest all-time try scorer for Wales behind Shane Williams.
Seat Unique founder and chief executive Robin Sherry said: “We are overjoyed to have George North join Seat Unique as the newest face of our brand.
“George is a professional sportsman who knows firsthand the importance of creating exciting and unforgettable live experiences for fans. His passion for wanting to constantly improve the fan experience makes him the perfect fit for the Seat Unique team.
“As a household name in his sport, George puts us in a fantastic position in which to build awareness of our brand. We look forward to working with him to increase our reach across sport, music and culture to help more fans get greater access to premium live experiences at events they love.”
North added: “I’m thrilled to be joining the Seat Unique family as an ambassador. Robin and the team have grown something really special and the best is yet to come. I’m really looking forward to contributing to Seat Unique’s continued success.”
Images courtesy of Seat Unique