Korea Creative Content Agency (KOCCA) and the Korean Cultural Center are co-hosting the third edition of ‘Kite: K-Pop in the Emirates’ at The Agenda in Dubai Media City.
This year’s Kite has invited K-Pop artists Rain and Heize to celebrate the opening of the KOCCA UAE (United Arab Emirates) in Dubai on October 2.
At the event, K-Pop XR (extended reality) video performances will be showcased from the likes of YB, 10CM, pH-1, Car, the garden, SWJA and Prudence. The XR metaverse performances will take place on virtual stages where the artists in Korea will performing in front of the Burj Khalifa, in Dubai.
Tickets for the virtual concerts are free but attendees must secure entry through Virgin Megastore.
Hyun Jeon Oh, regional director of KOCCA UAE, said: “Since its first virtual concert in 2020 with over 15,400 real-time viewers, the Kite has been much beloved by K-Pop fans in the UAE.
“We had more than 3,600 attendees coming to the Kite at Dubai EXPO 2020 and this has become a symbolic sign of cultural exchange between Korea and UAE. This year, the Kite will be hosted again in Dubai with ‘Rain’, one of the first K-Pop world stars, and Heize, a rising singer-songwriter. I hope this is time for K-Pop fans in the UAE to enjoy K-Pop together.”