MGNFY, a ticket marketing agency, festival promoter and artist management company headquartered in Germany, and music booking online platform Gigmit, have entered into a strategic partnership.
The relationship with Gigmit will bolster MGNFY’s dedication to helping artists and promoters position themselves by combing data-driven management, booking and marketing. Both MGNFY and Gigmit are aiming to power the success of artists following the growth of festivals and concerts.
Martin Königsmann, managing director at MGNFY, said: “Through our ticket marketing collaboration with over 75 promoters and more than 250,000 tickets sold, we have to make data-driven decisions to deliver the best possible service for our clients.
“This philosophy is 100% aligned with the one of Gigmit and therefore I am very excited about this cooperation.”
The partnership will begin with Farbenwald Festival and Sunset Beach Festival, as well as the analytics of all artists from the MGNFY management.
Gigmit chief executive Marcus Fitzgerland added: “Gigmit wants to help every artist in the world get on the stages that suit them, regardless of who they know.
“With the data analytics and calls that promoters can create in a minute, we help build those bridges and make those connections. Accordingly, we are incredibly happy that MGNFY has decided to work with us on this new booking ecosystem.”