The Australian Football League (AFL) has revealed a price freeze on tickets for the 2022 NAB AFL Women’s Grand Final at A$10 (£6/€6/$7) for adults and free entry for children.
Tickets went on sale via Ticketmaster yesterday (Monday), and AFL executive general manager of customer and commercial, Kylie Rogers, said the price freeze was to honour the commitment of members and fans.
Rogers said: “We have had a unique year, two seasons, four new clubs and now we are set up for an epic Grand Final contest between two of most successful clubs in the NAB AFLW competition’s short history.
“Hosting the game in Queensland will be a great spectacle, at a brand-new purpose-built facility and come Sunday afternoon a NAB AFLW Grand Final event worthy of celebrating everything Season Seven between the best two teams all season.”
Fans purchasing tickets for the NAB AFLW Grand Final will also receive a free AFLW digital collectible through Ticketmaster.
The ticketing platform has delivered digital collectibles to fans of the National Football League (NFL) in the US, and is now implementing the technology in Australia for the first time.
After fans have purchased their tickets, they will receive a link to redeem their virtual commemorative AFLW Grand Final digital collectible.
“This exclusive and Australian first experience offers a unique engagement opportunity to delight fans before the match has even started and is another great example of how AFL and Ticketmaster are working together to create a one-of-a-kind fan experience,” said Rogers.
Gavin Taylor, managing director of Ticketmaster Australia, added: “We are beyond excited to be at the forefront of implementing digital collectibles into the ticketing experience in Australia. We have created a simplified process so getting a digital collectible is as easy as purchasing a ticket. Anyone can do it, and AFLW fans will be the first to experience these free collectibles, capturing memories that last well beyond the final siren.”
The AFLW Grand Final will take place Sunday, November 27 at Brighton Homes Arena.