Two Live Nation Entertainment companies, Ticketmaster Australia and Moshtix, are partnering with venue Big Top at Luna Park Sydney.
The Sydney venue will utilise combined technology and marketing from the two ticketing companies, for its reserved seat and general admission ticketing solution.
The Big Top is a popular multi-use entertainment venue, located within Sydney’s Luna Park. It boasts a 2,905 capacity and has hosted both Australian and international artists like Kylie Minogue, Rita Ora, Dua Lipa and Bruno Mars.
Warwick Doughty, Luna Park director, said: “This partnership brings together one of Australia’s best live entertainment venues with a leading global ticket sales and distribution provider – providing fans with industry-leading ticket services and seamless access to the artists and shows they want to see at Big Top Sydney.”
Big Top Sydney will also have access to Ticketmaster’s suite of technology and marketing tools, including real-time event day dashboard and reporting software. Moshtix will provide ticketing for general admission events, as well as deliver self-service tools for event organisers and fans.
Moshtix managing director Harley Evans and Ticketmaster Australia managing director Gavin Taylor added: “The Ticketmaster and Moshtix teams are both really excited to be part of this unique new relationship that will give more flexibility and choice to Luna Park hirers and their fans.
“Our goal is to provide the best service to those that already know and love this celebrated venue, while enlisting our unrivalled reach to hit a whole new audience as well. We can’t wait to get started.”