Primary and secondary ticket marketplace, TicketSmarter, has extended its partnerships with Spartan Race and the Professional Fighters League (PFL).
The Digital Ally subsidiary will continue to be the official ticketing partner for the Spartan Race and PFL. Spartan Race is an obstacle course race series with more than 300 events and over seven million participants, while PFL is currently the second largest MMA company globally.
As the primary ticketing partner, TicketSmarter will enable fans and athletes to purchase tickets for upcoming events. Spartan event weekends include individually ticketed races for different distances and difficulty levels.
PFL hosts 20 events, both domestically and internationally, throughout its season.
“We are excited to partner with these innovative companies to give fans and participants a fast and easy way to access these events,” said TicketSmarter chief executive Jeff Goodman. “Each entity holds one-of-a-kind events and the growth of their devoted fan bases really speaks for themselves.”
Joe De Sena, Spartan CEO and founder, added: “We are excited to associate with TicketSmarter, as an extension of our strategy to rip 100 million people off the couch. TicketSmarter will help us unlock new racers and provide their community with a secure and trusted platform to buy tickets.
“We look forward to developing our relationship with TicketSmarter over the next several years as we grow our portfolio of brands.”
TicketSmarter is continuing to build its presence in primary ticketing, and is also the official ticket partner of Country Roots Festival, which will take place in May in Kansas City.
PFL CEO Peter Murray said: “The Professional Fighters League is pleased to announce TicketSmarter as our official ticket marketplace. The PFL prides itself on fan experience and this partnership offers millions of MMA fans an efficient and secure ticketing resource.”