Liverpool FC has announced the creation of a fan forum focussed specifically on ticketing in response to the launch of the Premier League’s Fan Engagement Standard (FES).
The Premier League’s FES, announced last week, is designed to reinforce a commitment to ensuring long-term, meaningful engagement with supporters across English football’s top division.
Liverpool said its three fan forums will be focussed on ticketing, matchday experience, and equality, diversity and inclusion. Each forum will comprise of eight to 12 fans, each representing different constituencies within the supporter base, such as disabled supporters and season ticket holders.
The club said in a statement: “Liverpool FC is offering supporters a chance to join the club’s Fan Forums, where they will be able to represent fans, engage with the club agenda and discuss issues that require short-term collaboration in upfront and honest discussions.”
To ensure consistency, each forum will be chaired by a member of Liverpool FC’s supporters board and sponsored by a senior LFC staff member.
The club said successful candidates will be invited to meet approximately every six weeks for their respective forum and give about two hours of their time for each meeting.
It added: “The key to being involved with the Fan Forum is the commitment to attend and actively participate in every meeting and represent the voice of the fan.”
Clubs such as Manchester United and Chelsea have created their own Fans Advisory Boards to provide advice and support to the club’s leadership in developing and delivering key projects, including ticketing and stadium development.
Liverpool last week announced it has switched up ticket pricing and structures for the 2023-24 season, as it is set to open its newly renovated Anfield Road Stand in the summer.