Digital ticketing platform True Tickets has linked up with Omaha Performing Arts as its official digital ticket delivery partner.
True Tickets seamlessly integrates into the Tessitura Network’s CRM system and offers contactless digital ticketing, as well as control over how each ticket is transacted and managed.
Omaha Performing Arts has welcomed over five million visitors to its venues since its inception in 2005. The arts institution currently has two venues, the Holland Performing Arts Center and Orpheum Theater, with its third venue Steelhouse Omaha set to open in May.
Each year, Omaha Performing Center hosts more than 500 events across its facilities, and hosts artists, jazz, dance, concerts, family shows and Broadway touring productions. It generates roughly $48m (£39m/€44m) in annual economic impact.
This year’s season features productions of Disney’s Frozen, as well as performances from Buddy Guy, Third Eye Blind and ZZ Top.
Ashley Voorhees, associate vice-president of administrative services at the Omaha Performing Center, said: “Ensuring a hassle-free, easy, and efficient ticketing process is a top priority, which is why we’re excited to launch our partnership with True Tickets.
“We look forward to the upgrades and features True Tickets provides and in turn, improving the patron experience.”
Ken Lesnik, head of business development at True Tickets, added: “True Tickets is honoured to be a part of such an essential hub to Omaha arts and culture. Its venues consistently rank among the top venues in the country and world, and we admire how the organisation aims to reach all parts of the community.
“Our solution will make this season extra special through delivering not only transparency and security, but also a level of efficiency for both venue and visitor alike.”
In August last year, True Tickets introduced rules-based ticket sharing, which allows event organisers to create and assign rules related to the sharing of digital tickets. The feature creates a chain of custody for each ticket, making enforcement of terms and conditions much easier.