The Venuetize mobile app from Everi Holdings, a mobile technology and e-commerce platform for the sports, hospitality and entertainment industries, has launched phase two of the Churchill Downs Racetrack mobile experience.
Churchill Downs Racetrack is home of the Kentucky Derby, the iconic horserace and festival that takes place every May. The app will now showcase the unique features of both brands – Churchill Downs Racetrack and the Kentucky Derby.
The app’s main infrastructure will remain shared, but the two-in-one approach to the mobile experience will allow each brand to have its own user interface and content feeds. The Kentucky Derby option will aim to engage fans in the live Derby event, and will feature highlights of Derby Week. It will also allow fans to access their tickets.
Additional features will include event maps and push notifications for all Derby Week guests.
The Churchill Downs Racetrack mode was originally introduced in September, and encompasses the 365-day racetrack experience with ticketing functionality. This includes access, and the ability to buy and transfer tickets. The app also has maps and wayfinding throughout the venue, with find my seat, food and beverage kiosks, and betting windows, as well as full race calendars with post times.
Attendees can access results and betting odds, expert picks, messaging and a content hub with videos, news, social and lifestyle blogs.
Darren Simmons, Everi executive vice-president, said: “Venuetize is an important component of our focus on helping our customers with mobile-first patron engagement initiatives. This next-phase deployment with Churchill Downs Racetrack showcases the flexibility offered by the Venuetize platform to help one of the most recognised brands across the sports, venue and entertainment markets further enhance their fans’ experience.
“The Venuetize platform brings significant benefits to help engage fans while being flexible to meet the unique needs of the iconic Churchill Downs Racetrack and Kentucky Derby.”
Casey Ramage, vice-president of marketing and partnerships at Churchill Downs Racetrack, added: “We are thrilled to launch this next iteration of the Churchill Downs app. Our fans will be able to engage directly with the Kentucky Derby brand and event, whether you are watching at home or joining us at the track for Derby Week.”