Secutix has teamed up with Scotland’s Blair Drummond Safari Park to become its new ticketing technology partner.
The cloud ticketing and audience engagement company has provided the attraction with its S-360 solution, a cloud-based platform that manages general admission and membership tickets.
The partnership will also provide access control tools to help direct and regulate the flow of visitors, while also gaining insights into visitor behaviour as they explore the park.
Based near Stirling, Blair Drummond is home to more than 300 different animals and welcomes over 400,000 visitors each year.
“We were somewhat restricted by our old ticketing solution with one system for ticketing and a separate one for membership,” said Hector Muir, director of Blair Drummond Safari Park. “Bringing these together on one platform, alongside their analytics, marketing and commerce tools, was a key reason for choosing Secutix. We now have full control over our ticketing and will get a much better understanding of our visitors’ needs.”
David Hornby, managing director of Northern Europe, UK and Ireland at Secutix, added: “We’re delighted that our first park client in the UK is the best safari park in Scotland. Hector and his team are forward-thinking, wanting to digitalise their ticketing operations, and we look forward to working with them in driving business growth.”