Media outlet The Athletic and resale platform StubHub have agreed a multi-year ticketing deal.
Starting this year, StubHub will be integrated into The Athletic’s product, content, media and subscriber offerings, providing readers with a more streamlined way to purchase tickets to the live sporting events they are reading about.
The integration will cover The Athletic’s entire ecosystem including team, league and schedule pages, editorial articles and custom content, live blogs, social posts, email newsletters and ad campaigns.
Times and The Athletic Subscribers are also set to benefit from exclusive StubHub offers and perks from later this year.
Cris Miller, chief business officer at StubHub, said: “Millions of sports fans around the world trust The Athletic for the latest, and most accurate, sports news and content, just as StubHub is trusted to give fans access to the sporting events they love.
“By partnering with The Athletic, we can reach an engaged and motivated audience of sports fans and help connect them to the experiences they’re interested in.”
Sebastian Tomich, chief commercial and development officer at The Athletic, added: “Our collaboration with StubHub marks an exciting milestone for The Athletic, and continues to fulfil our promise to subscribers to bring them increased value in their overall reader experience.
“We see many synergistic opportunities for our brands to work together around live sporting events, and know this type of collaboration is of strong interest to our audience who passionately attend and tune into these must-watch games.”