Coldplay has released its SAP-built tour app designed to boost sustainability ahead of its concert series this summer.
The band said the Music Of The Spheres World Tour App forms a key part of its pledge to make the three-continent tour as sustainable and low-carbon as possible, with fan travel accounting for the largest part of related emissions. The app allows fans to plan low-carbon travel to and from shows, with those who choose green journeys rewarded with a merch discount code.
The app will also measure total fan-travel carbon emissions so that the band can drawdown these impacts via nature-based solutions such as reforestation and soil regeneration.
The North American leg of the tour begins at Dallas’ Cotton Bowl Stadium this Friday (May 6).
“With our technology and solutions, we empower organisations worldwide to drive sustainable change,” said Christian Klein, SAP’s chief executive.
“Coldplay and SAP share a common and profound commitment to sustainability, and we are thrilled to join forces to make their tour as environmentally friendly as possible.”
Alongside the fan-travel calculator, the app also offers Coldplay-themed games and AR experiences, exclusive behind-the-scenes content, photos and videos from every show, plus Coldplay news updates and tour info.
The band will also be streaming the full concert audio of an upcoming date exclusively via the app.
Coldplay will play 12 dates in North America before switching to Europe and 23 more dates between June and August. The band will play in Germany, Poland France, Scotland and Belgium as well as six dates at London’s Wembley Stadium.
The tour concludes with 17 shows in South America, including the Rock In Rio Festival in Brazil.
When announcing the tour late last year, Coldplay said it wanted to make events as sustainable as possible through a series of initiatives. These included powering shows entirely by renewable, super-low emission energy with solar installations at each venue.
The band hopes to cut direct emissions by 50% compared to their most recent tour between 2016 and 2017.
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