Online marketplace Vivid Seats has partnered with sports media brand, Bleacher Report, as its official ticketing partner.
Bleacher Report reaches over 175 million sports fans according to the brand, across its app, web and social channels. Vivid Seats will provide these fans with a ticketing service through the Bleacher Report app and website.
As part of the deal, Vivid Seats has launched an integrated media campaign across Bleacher Report’s digital platforms including web, native app platforms, team and schedule pages.
It is hoped that this campaign will drive brand awareness in parallel with the beginning of the 2022-23 NFL season and through the sporting calendar.
Geoff Lester, chief commercial officer at Vivid Seats, said: “As a marketplace that is committed to being the ultimate partner connecting fans to the live events and teams they love, we are excited to partner with a leading destination for millennial sports fans.
“Bleacher Report has created an exciting new fan experience and we look forward to providing Bleacher Report users with personalised recommendations and a streamlined shopping experience that rewards their fandom.”