Spanish LaLiga club Real Betis has partnered with travel agency P1 Travel to sell tickets to international football fans that would like to visit Estadio Benito Villamarín (pictured).
Over the next two seasons, P1 Travel will act as an authorised agent for Real Betis in Europe, offering tickets to LaLiga matches, the Copa del Rey or the UEFA Europa League at the 60,721-capacity stadium. Fans will also be able to book accommodation in the city of Seville through the same website.
The new partnership will offer Real Betis greater international visibility. The Dutch company works with a number of football clubs across European leagues, including the Premier League, LaLiga, Serie A, Ligue 1, Bundesliga, Primeira Liga, Jupiler Pro League and Eredivisie.
P1 Travel also works with events such as the Rugby World Cup, Formula 1, Moto GP, tennis grand slams and concerts.
Ramón Alarcón, chief executive of Real Betis, said: “We are delighted to announce a new agreement that will help us increase the visibility of our club in the international sphere.
“Through an agency of the prestige and experience of P1 Travel, any fan will be able to get their ticket and organise their trip to our city in a comfortable and simple way to know first-hand the great atmosphere that is experienced in each match at Benito Villamarín Stadium.”
Rick van Gogh, strategic partnership manager at P1 Travel, added: “We are going to Seville to celebrate a new sponsorship agreement. What began as a small business between friends has become the largest sports travel agency in Europe. We are very happy to add Real Betis to our portfolio of sponsors.”