Live Company Group (LVCG)’s Live Company Sports and Entertainment (LCSE) division, which manages the 2023 Formula E Cape Town E-Prix in South Africa, has said that 15,000 tickets have been sold for the event so far.
The Surrey-headquartered live events, entertainment and sport events company said that roughly 70% of the 21,000 tickets have been sold.
LVCG expects the event to sell out within the next seven to 10 days.
The full 3,400 of possible VIP/corporate hospitality seats have already been sold and LVCG will also be hosting 30 guests in the track-side lounge, including South African company Crystal Partners.
LVCG also announced that it had amassed a number of sponsorships with Nedbank, Uber, E-TV, Nissan, South African Tourism, Western Cape Government and the City of Cape Town.
Grandstand seating and other race infrastructure is already in place for the race, which will take place February 25.
David Ciclitira, chairman of Live Company Group, said: “I am so proud to be a part of this project with my fellow partners Bruce Parker-Forsyth and Iain Banner. It has been an incredible journey to reach this point. I’d like to congratulate Bruce who heads the staging team on his amazing achievements.
“What’s particularly exciting is that at the same time as LCSE’s involvement in Formula E we are also hosting the premier team sailing event – The Ocean Race. The stage 3 leg of this race departs from Cape Town waterfront on Sunday 26th, the day after the Formula E.”
Bruce Parker-Forsyth, chief executive of LCSE, added: “We opened the Ocean Race Village midday [on Thursday] with the Mayor of Cape Town Geordin Hill-Lewis and then 3 hours later he opened the Cape Town e-prix track – so it was a big day for Live Company Sports & Entertainment.”