Singapore-based multi-chain Web3 entertainment business Fellaz recently wrapped up its first-ever foray in the Middle East, as the official VIP host and sponsor of Ultra Abu Dhabi 2023.
The two-day festival was held at Etihad Park in Yas Island and featured DJs such as Clavin Harris, Skrillex, Armin Van Buuren and more.
Fellaz also launched its ‘Fellaz NFT Ticket’ which was a limited NFT collection ticket that provided VIP admission and exclusive perks for the holders to redeem on-site.
The NFT-based ticket was powered by BNB Chain and sold via the BinanceNFT marketplace. NFT holders were also granted access to Fellaz-only fast-track entry, a VIP dedicated bar, VVIP washrooms, merchandise coupons, complimentary drinks and more.
Bobby Bhatia, chief executive of Fellaz, said: “We are thrilled to have provided our guests with an unparalleled VIP experience at Ultra Abu Dhabi 2023 through our NFT ticketing solution.
“We are pleased to integrate blockchain technology with BNB Chain into the entertainment industry, and we look forward to more global partnerships and events in the future.”
In December, Fellaz announced its NFT-based membership service which could be used as a premium admission pass to exclusive real-life events or services.