New York attraction Adventureland Amusement Park has selected Accesso Technology Group as its new ticketing partner.
The park, which attracts more than 400,000 guests annually, will use the Accesso Passport eCommerce ticketing suite with a view to deepening guest connection and boost pre-visit sales over the next five years.
The Accesso SiriuswareSM point-of-sale ticketing platform streamlines onsite transactions and will give the park a view of its guests’ purchasing behaviour, including merchandise and F&B purchases.
“We’re thrilled to welcome the 2023 season with Accesso’s technology guiding a well-ordered ticketing process that delivers an exceptional experience – from ticket purchase to park entry – for our valued guests,” said Jeanine Gentile, manager at Adventureland Amusement Park. “As the attractions industry continues to make its comeback, we couldn’t be happier to have Accesso’s help in facilitating growth.”
The park, which was established in 1962 and is 30 minutes from New York City, features more than 30 rides.
“The right technology is critical to promoting memorable experiences for park visitors,” said Steve Brown, chief executive at Accesso. “We’re excited to partner with Adventureland to streamline and enhance its eCommerce and in-person ticketing systems, creating exceptional guest experiences in the process.”
Adventureland joins Accesso’s roster of theme parks and attraction companies in various markets worldwide, including Merlin Entertainments and Washington State Fair.