True Tickets, secure contactless digital ticketing service, has announced the release of the next version of its rules-based ticket sharing feature.
The company launched the rules-based ticket sharing functionality last year.
The feature enables event organisers to create and assign rules related to the sharing of digital tickets. The new version allows clients to set rules at the performance, price type and constituent levels, offering more control over their ticketing operations.
Phase two of rules-based ticket sharing also allows True Ticket clients to set up guardrails against sharing specific types of tickets, or require the original purchaser to attend the show. For example, a venue can opt to not allow student tickets to be shared, or at a VIP event, the venue may limit ticket sharing to within one degree of separation.
True Tickets’ rules-based ticket sharing feature creates a chain of custody for each ticket, which makes the enforcement of terms and conditions much easier for clients. Purchased tickets can also be time-fenced and feature dynamic QR codes to help discourage scalping.
For venues, the feature offers more accurate, consistent and standard data about who is in possession of tickets for their events at all times. For consumers, rules-based ticket sharing ensures the ticket they hold is valid.
Kirk Mortensen, head of product at True Tickets, said: “Our clients have made it very clear that they need to ensure their ticketing policies are followed, even after they put tickets into the hands of buyers.
“Now, True Tickets gives them an unprecedented level of configurability and control so that they can provide a better experience for their patrons and fans, protect them from fraud and scalping, and ultimately build stronger customer relationships.”
True Tickets’ services are available for arts and cultural institutions using the Tessitura technology platform.