The Ladies Professional Golf Association (LPGA) has opted to partner with ticketing platform SeatGeek, which will ticket all US-based tournaments.
SeatGeek is the golf organisation’s first-ever ticketing partner, and the partnership will kick off this summer in preparation for the 2024 season.
Tickets for the 2024 Solheim Cup will be available from May 31, 2023. Fans will also be able to purchase tickets for the LPGA Drive On Championship in Arizona and the Cognizant Founders Cup in New Jersey.
As part of the deal, LPGA will have access to SeatGeek’s back-end technology Unify, to help organisers and tournament staff manage sales and inventory.
Matt Chmura, LPGA chief marketing, communications and brand officer, said: “This partnership will be transformative for the relationship between the LPGA and our fans, giving us the ability to connect all of our tournaments in a meaningful way and create new paths for fan engagement.
“Using SeatGeek’s state-of-the-art technology and unique data, we’ll better understand our fans and develop new and improved ways to provide them with a world-class tournament experience. We couldn’t be more excited to work with SeatGeek to grow our business and elevate women’s professional sports.”
Danielle du Toit, president at SeatGeek, added: “Our partnership with LPGA is nothing short of a perfect match. This deal will allow us to interact with a brand new fanbase centred around the tournament-going experience. We’re eager to introduce the latest ticketing technologies and live event features to golf’s most passionate fans while doubling down on our position as a champion for women in sports.”
Last week, news broke that SeatGeek’s long-anticipated flotation had moved a step closer after confidential initial public offering (IPO) paperwork was filed with regulators in the United States.