A record-breaking 500,000 tickets have been sold for the UEFA Women’s Euro, which kicks off on Wednesday. The half a million tickets that have already been sold have been purchased by football fans across 99 countries. Some 20% of ticket purchases were made outside of the host nation, England. The tickets have been purchased by …
Ticketing Trends 2022: Harnessing The Digital Transformation
The pandemic marked a digital watershed moment for the event industry. Some of the world’s best sport tournaments, cultural experiences and iconic venues came back in 2021, partly thanks to the ticketing sector embracing technological change. SECUTIX chief executive Frederic Longatte (pictured bottom) and chief technology officer Marc Mazzariol (pictured top) share their views on some of …