Snapchat boosts AR presence at festivals through partnership

Snapchat, an instant message and social media app, is set to enhance live music with augmented reality (AR) at a further 16 festivals, as part its multi-year partnership with Live Nation. The partnership with Live Nation was announced early last year, and featured AR experiences at events including Lollapalooza in Chicago, Wireless Festival in London …

Augmented Reality – Why every event venue should offer it – Blog

When you’re planning an event, keeping attendees engaged and providing a space where they can interact can be challenging enough. Find out why every event venue should offer augmented reality as a way for guests to immerse themselves in the experience in this article. What is Augmented Reality? When it comes to event venues, augmented …

Tech Stack: VR concerts, live-streaming and more…

Our weekly tech round-up from the world of ticketing and associated industries…  ‘Enter Thee Hottieverse’ AmazeVR, a virtual reality (VR) concert platform, has announced there will be a second leg of the virtual reality concert tour from rapper Megan Thee Stallion.  The ‘Enter Thee Hottieverse’ tour sold out at every venue in the first leg …

Sir Elton John and Vodafone to bring AR to BST Hyde Park 

Sir Elton John is set to entertain fans at BST Hyde Park this Friday, with the added power of augmented reality in partnership with telecommunications giant, Vodafone. As part of his Farewell Yellow Brick Road Tour, Sir Elton will perform one of his most iconic songs at the festival, ‘I’m Still Standing’, to pay tribute …

Live Nation partners with Snapchat to bring AR to live music

Social media platform Snapchat has partnered with live entertainment giant Live Nation to bring augmented reality (AR) to concerts. Live music fans will be able to open the Snapchat camera at select concerts for AR experiences, bringing artists closer to the audience. Attendees will be able to use AR to try on merchandise, find friends …

Live Nation and Verizon team up for 5G integration and ticket presale benefits

Wireless network operator Verizon has partnered with live entertainment company Live Nation to use 5G to build immersive artist and fan experiences, as well as offering customers first access to tickets. Venues throughout the US, including The Wiltern in Los Angeles and the Irving Plaza in New York which will also be renamed as the …