Society of London Theatre (SOLT) and UK Theatre have partnered with data and insight company Baker Richards to develop a new ‘Evidence Centre’. The Evidence Centre will utilise technology to aggregate data from different sources, including theatre box office/CRM systems, which will enable the two membership associations to analyse the data at a granular level. …
New Insights Alliance research project aims to understand attitudes around the climate crisis
The Insights Alliance has recently launched its sector-wide audience research project, Act Green, which has been designed to help build an idea of attitudes towards the climate crisis. The research project will gain an understanding of cultural audiences’ attitudes and their perception of the role of cultural organisations and their audiences in tackling issues surrounding …
Missing Audiences survey from Insights Alliance opens today
The Insights Alliance has begun its second wave of research for the Missing Audiences survey today (Monday), which has been designed to find out why some regular attendees may still be reluctant to return to cultural events. The Insights Alliance is a partnership between consultancy Indigo, software and consultancy provider Baker Richards and analytics business One Further. …
Report finds regular attendees reluctant to return to events
The Insights Alliance has found that frequent theatre and cultural events attendees have not yet fully returned following the Covid-19 pandemic. The Insights Alliance is a partnership between consultancy Indigo, software and consultancy provider Baker Richards and analytics business One Further. The Missing Audiences report found that less than one in three respondents did not have a …