The England and Wales Cricket Board (ECB) has revealed that total attendance at cricket matches bounced back following the pandemic to reach 2.9 million in 2022. The figure is the second highest annual attendance on record, and is the highest ever when excluding global events such as the 2019 ICC Men’s Cricket World Cup. Some …
#TBF23 review: Data-driven digital challenges and opportunities for ticketing
Hundreds of delegates from around 40 countries gathered at Emirates Old Trafford in Manchester this week for TheTicketingBusiness Forum 2023 to discuss a range of timely topics, including the challenges and opportunities of digital transformation. From technological innovations to spectator experience and accessibility to premium packages, the Forum’s open-mic presentations, keynotes, fireside chats and panel …
Research demonstrates economic impact of Emirates Old Trafford major events
Research from not-for-profit agency Marketing Manchester has revealed that the estimated impact of Emirates Old Trafford’s major events in 2022 equates to a £27m ($32m/€31m) boost to the local economy. Marketing Manchester’s aim is to promote Greater Manchester in the UK and on the international stage. The agency has worked with Emirates Old Trafford to …
TheTicketingBusiness Forum Review: ‘Business as (un)usual’
The opening session of TheTicketingBusiness Forum 2022 highlighted how it is ‘business as (un)usual’ in an industry grappling with the pressures of the pandemic, staffing shortages and a squeeze on spending in many markets. Doing ‘more with less’ was in fact a theme that persisted throughout two days of busy networking at Emirates Old Trafford …
Lancashire Cricket partners with Seat Unique
Lancashire Cricket has today (Wednesday) announced a three-year partnership with premium ticketing marketplace, Seat Unique. Seat Unique will become an official partner and an official hospitality agent of Lancashire Cricket and Emirates Old Trafford. The company will power hospitality and premium match ticket sales for Lancashire Cricket and Emirates Old Trafford, through its online sales …
Lancashire Cricket renews agreement with Sportsbreaks.com
Lancashire Cricket has revealed that Sportsbreaks.com has extended its agreement to remain the standalone sponsor of Thunder Cricket. Sports travel experience provider Sportsbreaks.com first sponsored the regional women’s side last year, and will also remain the official sports travel partner of Lancashire Cricket. The company’s branding will be showcased at Emirates Old Trafford via the …