NASCAR launches Daytona 500 NFTs for ticket holders 

Motorsport series NASCAR has partnered with Wax blockchain to launch an NFT (non-fungible token) collection, which celebrated yesterday (Sunday)’s Daytona 500 race. The NASCAR NFTs were free and only available to ticket holders for the US event. Organisers emailed around 25,000 NASCAR ticket holders to announce the launch, and provide details on how to download …

Cleveland Cavaliers opens up fan experience through virtual lockers

Cleveland Cavaliers, the National Basketball Association (NBA) team, will this weekend launch its new NFT experience platform that brings digital collectibles to ticket holders. ‘My Cavs Locker’ is free and available for Cavs fans to store their NFT (non-fungible token) items. It has been created in conjunction with NFT platform, Sweet. The locker will act …

Phoenix Suns franchise caps season ticket numbers

For the first time in a decade, NBA franchise the Phoenix Suns (pictured) is capping its season ticket scheme, PayPal SixthMan Memberships. The season ticket cap at 12,100 memberships means that 5,000 seats are being held open for fans that are unable to invest in a full season ticket and would like to purchase single …

LA’s Staples Center renamed Crypto.com Arena in $700m deal

Los Angeles’ famous Staples Center has been renamed Crypto.com Arena through a new 20-year naming rights deal. The long-term agreement between venue owner AEG and the Singapore-based cryptocurrency platform is reportedly worth $700m. Crypto.com becomes the official cryptocurrency platform partner of the venue’s tenants, the NBA’s Los Angeles Lakers and NH’s LA Kings. The 20,000-seat …

Logitix extends Valero Alamo Bowl partnership

Live event ticketing company Logitix has recently renewed multiple long-term partnerships and reshuffled its management team.  A three-year extension has been agreed for Logitix’s partnership with Valero Alamo Bowl, a National Football League (NFL) event due to take place in San Antonio in December. Logitix will work alongside organisers to provide technology and analytics throughout …