Swansea Grand Theatre has welcomed more than 33,000 visitors during the last couple of months, enticed by the venue’s 2022-23 pantomime, Beauty and the Beast. The production was so popular that ticket sales have broken previous records, and a number of customers watched the performance more than once. Visitors also helped to raise £18,473.21 (€21,000/$23,000) …
Pandemic accelerates falling panto ticket sales trend
New research from the Audience Agency has suggested that weaker pantomime ticket sales could have a potentially threatening outcome for theatres in the short and long term. The report also shows that the longer-term risk of festive sales already slowing down was accelerated by the pandemic. The Audience Agency monitors sales in more than 340 …