Ticket sales soar as Formula 1 popularity rockets

Formula 1 has witnessed a surge in popularity recently and this has been reflected in ticket sales for many events on the motorsport’s calendar. Tickets for the British Formula 1 Grand Prix at Silverstone sold out in record time, while the Australian GP broke attendance records with some 419,000 spectators attending over the racing weekend …

‘Fans eager to attend live events’ says Vivid Seats chief executive Chia 

Vivid Seats chief executive Stan Chia believes that “fans are eager to attend live events” as the online ticketing marketplace posted a record-setting first quarter. In the first quarter of 2022, Vivid Seats posted $130.8m (£105m/€123m) in revenue, up 442% from $24.1m in the same period the year prior. In the three months leading up …

Detroit Pistons to drive ticket and merchandise sales through Verb partnership

Verb Technology Company, a business that provides interactive video-based sales enablement applications, has partnered with the National Basketball Association (NBA)’s Detroit Pistons. The NBA franchise will utilise Verb’s suite of sales enablement solutions to help drive ticket and merchandise sales, and engage with Pistons fans through interactive and shoppable digital content. Adam Falkson, Detroit Pistons …

British Grand Prix sells out in record time

The British Formula 1 Grand Prix at Silverstone has sold out all Sunday tickets in the shortest amount of time in the race’s history. This year’s event is also expected to break all previous British attendance records, with 142,000 race day tickets for the British GP already snapped up. Organisers believe that the Friday and …

Music Venue Trust appoints Twickets as resale partner 

The Music Venue Trust (MVT) has named ticket resale marketplace Twickets as its ticket resale partner. MVT is a charitable organisation that aims to improve and protect grassroots music venues in the UK, while Twickets works with live entertainment partners including venues, artists, promoters, festivals and ticketing companies to provide a capped marketplace for customers …

Singapore Grand Prix tickets sell out in six hours 

Formula 1 fans raced to snap up tickets to the returning Singapore Grand Prix (pictured), with three-day grandstand tickets and hospitality packages selling out within six hours. Tickets went on sale yesterday (Wednesday) for the motorsport race, which is famously held at night. Shamini Suppiah, director of hospitality and sponsorship sales for race promoter Singapore …

Elevate Sports Ventures partners with Recentive Analytics 

Sports and entertainment consulting agency, Elevate Sports Ventures, has partnered with technology business Recentive Analytics to help sports teams, leagues and venues with predictive software solutions. The Precast software solution is already used by more than 30 sporting clients including National Football League (NFL)’s Tampa Bay Buccaneers, Thrill one Sports and Entertainment, the National Basketball …

Phoenix Suns to drive ticket and merchandise sales through interactive content 

The National Basketball Association (NBA)’s Phoenix Suns has partnered with Verb Technology Company to drive ticket and merchandise sales. Verb provides interactive video-based sales enablement applications, such as shoppable live streams. The collaboration means the Suns will be able to utilise Verb’s suite of solutions to drive ticket and merchandise sales while also engaging with …

Broadway posts positive attendances in bid for recovery 

Broadway has continued its impressive march towards normality following the COVID-19 pandemic, posting positive financial results and attendances over the last few weeks. According to reports from BroadwayWorld, grosses for Broadway shows in New York dropped during the week ending March 6, but still remained positive since theatres and performances re-opened after COVID-19-induced closures. During …

International Women’s Day Q&A: Seat Unique’s Phillipa Hicks

Since its inception in 2018, premium ticketing marketplace Seat Unique has gone from strength to strength, and has amassed an impressive clientele in just four years. Just today (Tuesday), Seat Unique and Gloucestershire County Cricket Club announced that its home ground, Bristol County Ground, will become Seat Unique Stadium. The company was founded by Robin …