Snapchat, an instant message and social media app, is set to enhance live music with augmented reality (AR) at a further 16 festivals, as part its multi-year partnership with Live Nation. The partnership with Live Nation was announced early last year, and featured AR experiences at events including Lollapalooza in Chicago, Wireless Festival in London …
Live Nation partners with Snapchat to bring AR to live music
Social media platform Snapchat has partnered with live entertainment giant Live Nation to bring augmented reality (AR) to concerts. Live music fans will be able to open the Snapchat camera at select concerts for AR experiences, bringing artists closer to the audience. Attendees will be able to use AR to try on merchandise, find friends …
Snapchat to offer music and live events discovery
Users of social media platform, Snapchat will now be able to find shows performed by their favourite artists via ‘Ticketmatcher’ Mini, in partnership with ticketing company, Ticketmaster. Fans will be matched with upcoming shows based on their favourite music genres, and will be able to browse events from Ticketmaster’s catalogue and send invitations to friends …