Cryptocurrency exchange Binance has announced it will be pilot a new NFT ticketing solution with Italian Serie A football clubs SS Lazio. The NFT ticketing will be in place for the upcoming 2022-23 season, and Lazio fans using Binance will be able to claim digital tickets that will give them access to exclusive benefits. The …
AS Roma to utilise Artificial Intelligence in ticketing strategies
Serie A club AS Roma has partnered with software company Premoneo, which specialises in developing Artificial Intelligence (AI) software, to aid in managing the club’s ticketing system. Roma will use the platform to make data-driven decisions in promotional and marketing initiatives, fan loyalty strategies and commercial activities. The software studies variables including tourist numbers in …