Surreal, a Melbourne-headquartered provider of live entertainment management software, has revealed that an entertainment offering positively affects where Brits choose to go out. According to its latest report ‘Understanding Consumer Sentiment Towards Live Entertainment’, 61% said entertainment offerings are key to choosing a destination. Some 98% of the respondents also said that they would pay …
NTIA-backed Surreal launches in the UK to champion live entertainment and experiences
A new platform has launched in the UK to champion live entertainment and experiences, with backing from the Night Time Industries Association (NTIA). Surreal is a global live entertainment operating system for the hospitality industry, and has launched with a number of clients already including Boxpark, Eclectic Clubs and Bars, and Dirty Bones. The platform …