Shubert takes Broadway global through livestream deal

Shubert Organization, the Broadway theatre group, is looking to take its productions live around the world through a new partnership with Stellar. The partnership between the group that operates 17 Broadway theatres and the full-service live-stream services supplier will see performances streamed live to a global audience. The Shubert Organization has already started offering Stellar …

MLB seeks fan experience boost through Project Admission deals

Major League Baseball (MLB) has given approval to three teams to debut Project Admission’s ticket distribution platform. The Cincinnati Reds, Houston Astros and Tampa Bay Rays will now introduce Project Admission’s platform for the 2022 season. Nashville-headquartered Project Admission, which already has partners in the NFL, NBA and MLS, helps teams to manage the lifecycle …

Manchester United overhauls season ticket policies

English Premier League club Manchester United has announced it is reforming its season ticket policies to offer fans more choice. From next season, season ticket-holders will be able to opt in or out of each cup competition in which the club competes. The changes have been brought in following the consultation with Manchester United Fans’ …

Detroit Pistons to drive ticket and merchandise sales through Verb partnership

Verb Technology Company, a business that provides interactive video-based sales enablement applications, has partnered with the National Basketball Association (NBA)’s Detroit Pistons. The NBA franchise will utilise Verb’s suite of sales enablement solutions to help drive ticket and merchandise sales, and engage with Pistons fans through interactive and shoppable digital content. Adam Falkson, Detroit Pistons …

Tix Ticketing: the self-service revolution 

Tix Ticketing’s chief operating officer Hrefna Sif Jónsdóttir tells us about the move to give patrons more control and reducing the workload of a box office… It’s 2022 – customers want as much control as possible when it comes to purchasing absolutely anything. And that includes buying tickets. Tix has highlighted the trend of patrons …

Harlequins supporters to utilise TM tech

Gallagher Premiership rugby club Harlequins will utilise Ticketmaster’s 3D Virtual Venue, to offer supporters a life-like view from their seats before purchasing a ticket to a match. When looking to buy tickets to watch rugby at The Stoop, Harlequins fans will be able to make sure their seat is the best in the house before …

Tech Stack: Digital ticketing, streaming and more…

Our weekly tech round-up from the world of ticketing and associated industries… Motorsport and the metaverse  Animoca Brands, a company that specialises in promoting digital ownership for games and the metaverse, has announced it will be integrating the Hockenheimring in various products in the REVV Motorsport ecosystem. It will produce and sell NFTs (non-fungible tokens) …