[ad_1] Social media platform Snapchat has partnered with live entertainment giant Live Nation to bring augmented reality (AR) to concerts. Live music fans will be able to open the Snapchat camera at select concerts for AR experiences, bringing artists closer to the audience. Attendees will be able to use AR to try on merchandise, find …
World Club Dome to attract 180,000 attendees on return
[ad_1] BigCityBeats World Club Dome, a major European electronic music festival, has completed its line-up ahead of the June event. The festival, which is run by German label, radio show, event and merchandise company BigCityBeats, is set to return to Deutsche Bank Park in Frankfurt from June 3-5 and will feature international artists such as …
New booking system to entice tennis players
[ad_1] Break the Love, a social sports platform that allows groups to discover and book spaces to play tennis, has partnered with Wilson Sporting Goods. The partnership will result in streamlining and subsidising the current permit system in New York City and allow tennis players to book permits directly on the Break the Love platform. …
On Location becomes wholly-owned subsidiary of Endeavor
[ad_1] On Location, the official hospitality partner of the NFL American football league, has become a wholly-owned subsidiary of sports and entertainment company Endeavor Group Holdings. Endeavor announced today (Thursday) that it had struck agreements to become the sole owner of On Location and Endeavor China. As a result of the transaction, the NFL’s strategic …
French trade group Prodiss urges Macron action
[ad_1] Prodiss, France’s national union for performing artists, has urged President Emmanuel Macron to remove obstacles to the full reopening of venues and events after backing his successful re-election campaign. The body said that while Macron’s first term was dominated by the COVID-19 pandemic, “the post-crisis projects are numerous and the position of Prodiss is …
Festivals seek to reduce refund costs through resale partnership renewals
[ad_1] Boardmasters Festival, Bournemouth 7’s and NASS Festival have each renewed their partnerships with ticket resale marketplace Tixel ahead of their 2022 events. Australia-headquartered Tixel, which launched operations in the UK in September 2021, will again provide its services to the events, with partners collaborating on strategies to eliminate illicit activities connected to ticket trading …
Euro 2020 fans put at risk due to push for higher attendances
[ad_1] Measures designed to reduce transmission of COVID-19 at Euro 2020 matches may not have been as effective due to the push for larger attendances, a new study has found. Research led by the University of Stirling identified a range of factors that led to the compromising of public health procedures at the two UK …
GoFan merges with high school streaming leader PlayOn!
[ad_1] Ticketing operator GoFan has merged with PlayOn! Sports to create a new one-stop shop for streaming and digital ticketing services in the North American high school sports sector. The merger of the two Atlanta-based operators will create an expanded group that will provide its services to nearly 10,000 high schools across the US. KKR, …
Controversial LIV Golf launches ticketing packages ahead of inaugural events
[ad_1] Tickets for the controversial new LIV Golf Invitational Series are now available, with premium packages for the full schedule costing £9,000. The Saudi Arabia-backed tour, which is led by former World No.1 Greg Norman, begins at Centurion Golf Club in London in June, with a further seven dates coming in North America and Asia. …
Backstage: Ed Sheeran, Arctic Monkeys and more
[ad_1] A round-up of the latest live music news… Ed Sheeran has cancelled a tour date at Sunderland’s Stadium of Light after agreeing to appear at the Queen’s jubilee pageant outside Buckingham Palace. The British star was due to play three consecutive nights of his +-=÷x tour at the venue, but will now miss the …