Belgium’s Tomorrowland festival proved the popular return of live music events, after organisers sold 600,000 passes for 2022. The event had been cancelled for the past two years due to the pandemic. The ticket sales were a mixture of new sales amounting to 200,000 and rolled-over tickets from postponed events. English Premier League club Leeds …
2022 in review – March
Belgium’s Tomorrowland festival proved the popular return of live music events, after organisers sold 600,000 passes for 2022. The event had been cancelled for the past two years due to the pandemic. The ticket sales were a mixture of new sales amounting to 200,000 and rolled-over tickets from postponed events. English Premier League club Leeds …
Tomorrowland drinks to Coca-Cola partnership
Tommorowland Belgium has announced a partnership with Coca-Cola that will expand the Belgian electronic dance music festival through on-site activations, competitions and live streaming. The multinational beverage supplier will join forces with Tommorowland to promote a pan-European consumer contest where winners will have the opportunity to gain backstage access and immersive in-person brand experiences at …
Tomorrowland partners with FTX Europe to explore digital assets
Tomorrowland has partnered with FTX Europe, the European affiliate of cryptocurrency exchange FTX, to transport the festival into the world of Web3, non-fungible tokens (NFTs) and blockchain technology. The Belgian festival, which is also set to run Tomorrowland Winter in Alpe d’Huez, France March 19 to 26, will explore a variety of applications of Web3 …
Tomorrowland festival sells out 600,000 tickets
Belgium’s Tomorrowland festival has sold 600,000 passes for its 2022 festival. The event has been cancelled for the past two years due to the COVID-19 pandemic, with the sell-out demonstrating Europe’s pent-up demand for live music festivals. Belgium’s flagship festival will return in-person for the first time since 2019 with three weekends in July in …