On Location launches Super Bowl hospitality packages

Fans of the NFL’s Cincinnati Bengals will have to pay almost $6,000 (£4,400/€5,321) for an official hospitality package from On Location if they want to see their team’s first Super Bowl appearance in more than 30 years. Premium hospitality company On Location is the official hospitality partner of the NFL and has launched its Bengals …

‘Just Ask’ campaign launched for promoters 

Live music charity Attitude is Everything and Independent Venue Week (IVW) have come together to launch a new guidance and training programme to help live promoters increase accessibility, and enable deaf, disabled and neurodivergent talent to shine on the live circuit. An Attitude is Everything survey in 2019 found that some 70% of artists had …

NFL, MLS teams enhance entry times through touchless security 

Attendees to some NFL and MLS games will now have a shorter waiting time thanks to newly implemented security screening technology. Nissan Stadium, which is home to the Tennessee Titans, has reduced its security queues after utilising technology from Evolv Technology, which specialises in weapons detection through security screenings for venues and other companies. Evolv …

Missing Audiences survey from Insights Alliance opens today

The Insights Alliance has begun its second wave of research for the Missing Audiences survey today (Monday), which has been designed to find out why some regular attendees may still be reluctant to return to cultural events. The Insights Alliance is a partnership between consultancy Indigo, software and consultancy provider Baker Richards and analytics business One Further. …

F7 Entertainment Group launches in Canada

Canada has a new music promotion company, F7 Entertainment Group. The full-service promotion firm was founded by Sarath Samarasekera, Emmanuel Patterson, Nhaelan McMillan, Timur Inceoglu and Ryan Penner. The group has previous experience of working within the sector at other major promotion and live entertainment companies, including Live Nation and Union Events. Upcoming events from …

Chinese New Year looks set for record Box Office takings 

Some RMB220m ($35m/£26m/€31m) in advance ticket sales have been taken for The Battle at Lake Changjin II for the film’s opening day alone, which looks set to conquer China’s box office ahead of the week-long Chinese New Year holiday. According to state-owned Global Times, The Battle at Lake Changjin II is leading other films due out on …

ESPN renews Vivid Seats partnership

Sporting entertainment brand ESPN has renewed its partnership with online ticketing marketplace, Vivid Seats. The partnership has already spanned five years after the pair came together in 2017 to integrate ticket-buying capabilities into ESPN’s various platforms, including its website and app. Geoff Lester, Vivid Seats chief commercial officer, said: “Our partnership with ESPN will continue …

Daytona 500 announces SeatGeek link

Major US motorsport race Daytona 500 has established mobile-centric ticketing platform SeatGeek as its preferred ticket exchange partner. The iconic Daytona 500 is due to take place February 20 at Daytona International Speedway with hundreds of thousands of NASCAR and motorsport fans descending on the race track for petrol-fuelled action. Motorsport fans will be able …