Learfield reveals Amplify rebrand – TheTicketingBusiness News

Learfield, a US collegiate sports marketing company, has rebranded its ticket and seat solutions business to become Learfield Amplify. The rebrand is inclusive of the company’s expanded offerings, which includes a new premium seat selection for football stadiums, as well as its traditional ticketing and stadium seating services. Learfield Amplify has grown from focussing solely …

Sage lands naming rights to Gateshead Arena complex

ASM Global has agreed a deal with Sage for the financial services company to take on naming rights to the new arena and conference centre development on Gateshead Quayside. The wide-ranging development, which is scheduled to open in 2024, will span 54,500 square metres and will be anchored by a 12,500-capacity multi-purpose arena. The Sage …

Fever raises $227m in Goldman Sachs-led funding round

Live entertainment discovery platform Fever has raised $227m (£169m/€203m) in a funding round led by the Growth Equity business within Goldman Sachs Asset Management. The round has valued Fever at over $1bn and the company has claimed it was the largest ever funding round for a live entertainment tech start-up. While Goldman Sachs Growth led the …

The Hundred continues young fan-focused approach for 2022

The Hundred’s success last summer, which saw over half a million tickets sold for the inaugural edition of the cricket tournament, will see organisers maintain a similar low-cost ticketing strategy for younger fans in 2022. Tickets will be available to those under 16 for just £5 (€6/$6.70), while children under five can watch the action …

Denmark to lift restrictions, paving the way for live entertainment at full capacity

Denmark is set to remove all COVID-19 restrictions from February 1, except for testing on arrival from abroad, meaning that restrictions on live entertainment, sports and events will be stopped. At present, outdoor and indoor sporting events are able to go ahead, but attendees must present a COVID-19 passport or certificate to show proof of …

Kilimanjaro Live unveils new Norwich one-day festival

Norwich is set to host a new festival from promoter Kilimanjaro Live in May, which will be headlined by indie band The Kooks. Neck of the Woods is a one-day festival that will take place on Sunday, May 29. It will feature three stages and will welcome 14,000 music fans to Earlham Park. The Kooks’ …

MSE details plans for flagship esports venue

Monumental Sports & Entertainment (MSE) has announced plans for District E Powered by Ticketmaster, a new multi-purpose live-event venue next to Capital One Arena, home of the NHL’s Washington Capitals and NBA’s Washington Wizards. The space will span nearly 14,000 square feet and offer year-round immersive experiences in esports, music, event programming and community events, …

Dutch Government announces cautious re-opening

The Government of the Netherlands has announced that cinemas, theatres, music venues, museums, zoos and amusement parks can re-open from today (Wednesday). Locations are able to open from 5am but must close at 22:00. It is also mandatory for visitors over the age of 13 to theatres, music venues, museums and cinemas to present a …

People on the move: Seat Unique, TEG and more…

We round up the latest movements from the ticketing sector and associated industries… Seat Unique has announced a new chair, former Sky Bet chief executive Richard Flint (pictured left). Flint has been part of Seat Unique’s board since November 2021 and will make the step up to chair with immediate effect. He said: “I have long …

UK Government set to launch tourism campaign and highlights 2022’s major events 

The UK Government is set to launch a £10m ($13.5m/€11.9m) VisitBritain international marketing campaign in February, targeting visitor markets in Europe and the US. The Government hopes the campaign will entice tourists to Britain’s events and attractions, highlighting Her Majesty The Queen’s Platinum Jubilee and the Birmingham 2022 Commonwealth Games as unmissable events. VisitBritain’s campaign …