Measuring Event Marketing Success with Data-Driven Attribution

[ad_1] On January 26, 2022, Google will upgrade all Google Analytics 4 properties to cross-channel data-driven attribution. What does that mean and how will it affect event marketers’ abilities to track the success of their digital ad investments? Don’t worry. It’s actually simpler than it sounds. What is Data-Driven Attribution? At the most basic level, …

Tottenham to set first with virtual venue technology

[ad_1] English Premier League club Tottenham Hotspur has become the first club in the UK to utilise Ticketmaster’s 3D Virtual Venue technology. Fan will be able to use the ticketing company’s technology to research the view from their seats when purchasing a ticket. The digital preview offers 360-degree views, allowing customers to compare sections in the …

Industry reacts to removal of ‘Plan B’ restrictions in England 

[ad_1] Industry figures have reacted to the news that UK Prime Minister Boris Johnson is removing ‘Plan B’ restrictions in England from Thursday next week. ‘Plan B’ constituted wearing masks inside venues, theatre and at events, and also presenting proof of vaccination against COVID-19 through a COVID pass upon entry. While these measures will no …

V-Varen Nagasaki to introduce unique stadium entry system

[ad_1] Japanese J-League Division 2 (J2) football club V-Varen Nagasaki has announced that its top-tier season ticket holders will be able to enter its home stadium, Transcosmos Stadium Nagasaki, without even showing their membership cards if they are wearing the new replica shirts, starting from the upcoming 2022 season. In the statement, the club described …

FEAT launches new guide on dealing with touted tickets

[ad_1] Face-value European Alliance for Ticketing (FEAT) has launched a new guide for its members and European promoters on how to deal with potential touted tickets. Launched at Eurosonic Noorderslag (ESNS) Showcasefestival and Conference this week, the guide provides simple steps on how promoters can prevent tickets from ending up in the hands of ticket …

Covid passes in England to be scrapped from Thursday next week

[ad_1] The UK Government confirmed this (Wednesday) lunchtime that so-called ‘Plan B’ restrictions will be eased in England from Thursday, January 27, meaning COVID-19 passes will no longer be required for entering sport and entertainment venues, events and nightclubs. UK Prime Minister Boris Johnson also announced that face masks will no longer be required, but should …

Applications for FIFA World Cup Qatar 2022 tickets now open

[ad_1] The FIFA World Cup Qatar 2022 ticket application phase launched today (Wednesday) with a range of prices and packages to attract local and global fans, including a special fourth category that allows local residents to secure tickets for as little as QAR 40 (£8/$11/€10). During the initial sales period which ends on February 8, …

People on the move: Tix Ticketing, Protecht and more…

[ad_1] We round up the latest movements from the ticketing sector and associated industries… Peter Newton has joined event ticketing, marketing and discovery company Evvnt Inc as its new US chief executive. Newton has over 30 years of experience in the technology and media industries, including roles as chief revenue officer for GateHouse Media and …

Earth Music Agency links up with Evolution Artists

[ad_1] London-based independent music agency, Earth Music Agency, has teamed up with international talent agent Evolution Artists. Evolution co-founders Clive Mill and James Smith will bring with them their ‘revered’ drum & bass roster to Earth. Mill and Smith have 30 years of experience in the music sector between them and started Evolution Artists 10 …