The Association of Independent Festivals (AIF) has bolstered
US performing arts attendance expected to surge in 2022 – survey
Patrons are expected to return to US performance-based cultural organisations in big numbers in 2022 according to a new survey. IMPACTS Research & Development analysts found that performance-based cultural organisations, including theatres, orchestras and ballets, can expect 85.9% of their 2019 attendance potential during the 2022 calendar year. That compares to a figure of just …