The Association of Independent Festivals (AIF) has bolstered
Europe is K-pop’s fastest growing market – report
Europe is K-pop’s fastest growing market, according to a new report. While countries in Asia and Oceania were still the predominant market for Korean pop culture content, otherwise known as ‘hallyu’, Europe has seen a 37% increase in K-pop fans compared to the year before. According to non-profit organisation Korea Foundation’s Global Hallyu report, which …