FanRally, a membership platform for sports and entertainment, has raised $3m (£2.4m/€2.8m) in equity financing, led by Capital One Ventures.
Other investors include Studio VC, Handshake Ventures, Underdog Labs and Courtyard Ventures.
These investors have joined existing shareholders Green Egg Ventures, former National Basketball Association (NBA) player and Stanford All-American Rich Kelley, and former Pac-12 commissioner Larry Scott. Since the company was founded in 2020, it has raised over $4m in funding.
FanRally will use the new funding to expand its subscription membership footprint in the ticketing marketplace. The service is designed for fans that do not wish to sign up to the traditional season ticket bundles, and has partnered with teams in Major League Baseball (MLB) like the Houston Astros, the National Hockey League (NHL) and the NBA.
The FanRally platform replaces tickets with reservations, turning a static ticket bundle into dynamic inventory. Members pay a monthly subscription fee in lieu of paying for tickets and users can reserve seats from their phone when they wish to attend a game or event.
Teams and artists utilising the FanRally platform can customise subscription membership to give fans different means and levels of access to events and experiences.
Nathan Krishnamurthy, partner, Capital One Ventures, said: “FanRally has uncovered an opportunity to empower sports teams and the entertainment industry with digital subscriptions and dynamic ticketing solutions.
“FanRally is a pioneer using enterprise software to create modern membership models designed for the next generation of fans.”
Chris Giles, co-founder and chief executive of FanRally, added: “The future of fandom is evolving quickly, and the FanRally platform helps teams and artists build deeper and more direct relationships with fans by personalising the way they access the events and experiences they love.
“It was built by and for the modern fan who values exclusivity, flexibility, and social experiences – things the traditional ticket bundle cannot support.”