The Victorian Government has declared Taylor Swift’s Melbourne Eras Tour concerts as a major event, helping to crack down on ticket scalpers and stop fans from being ripped off.
Minister for Tourism, Sport and Major Events, Steve Dimopoulos, has made a major event ticketing declaration for Taylor Swift’s Melbourne performances under the Major Events Act 2009 due to the expected demand for tickets.
By making a major event ticketing declaration for the performances, fans are protected from being ripped off by ticket scalpers as the legislation prohibits tickets for a declared major event from being advertised for resale, or resold for more than 10% above their original value.
Ticket package sellers are also required to be authorised by the event organiser, and individual ticket advertisements must also include ticket and seating details.
Any ticket seller that does not comply with these rules are subjected to penalties that can range from A$925 (£486/€565/$619) up to A$554,760 depending on the nature of the offence.
Minister Dimopoulos said: “As the live music capital of Australia, Melbourne is Taylor-made to host iconic events like this. By protecting our major events from ticket scalpers, we’re ensuring fans have the best chance possible of seeing their music idols.
“Our message to ticket scalpers is clear – don’t sell Taylor Swift tickets at inflated prices, otherwise you will be fined.”
Frontier Touring chief executive Dion Brant added: “We’re expecting overwhelming interest in Taylor Swift The Eras Tour tickets, and these laws help to keep ticket purchasing fair for music fans.’’
Swift is set to play two shows at the Melbourne Cricket Ground in February. The only other stop in Australia on the Eras Tour is Sydney, where the singer will play three nights at Accor Stadium.
Brazil also recently announced proposed measures to tackle ticket touts after Swift revealed her international tour dates, which will include six shows in the country.