2021 in review – October


Sustainability has been one of the buzz words of the year in live entertainment circles – even with the biggest names in the industry.

British band Coldplay announced that its global stadium tour to accompany the new album, Music Of The Spheres, would adopt a series of green initiates. Coldplay hopes that its measures will reduce emissions by 50% compared to the band’s most recent tour in 2016 and 2017.

Ticketing company Ticketpass announced that it would launch its own resale platform. The secondary ticketing marketplace will allow ticket-holders to resell their tickets for events they can no longer attend at face value. 

First announced in April, online ticket marketplace Vivid Seats and special purpose acquisition company (SPAC) Horizon Acquisition Corporation completed their merger. The combination valued Vivid Seats at $1.95bn (£1.46bn/€1.72bn) and the combined company began trading on the NASDAQ Global Select Market under the ticker symbol SEAT. 

It was not the only big M&A deal of the month, though, as SeatGeek entered into a business combination agreement with SPAC company RedBall Acquisition Corp, to take the business public. The deal, which is expected to complete in early 2022, has valued the combined company at $1.35bn. The company will continue to trade as SeatGeek. 

Image: James Marcus Haney



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